+1 (347) 630 98 30


Showcase your brand online for local stores and resellers.

Private wholesale webstore

Customizable to accommodate your workflow.

Ask for a demo

Private Wholesale Webstore

Customizable to meet your workflow.

In B2B sales, web catalog has many advantages comparing to a print copy:

B2B webstore helps brands and wholesalers create efficient workflow together and raise consumer sales.


B2B Wholesale Webstore is a place where you can engage wholesale buyers, promote your collections privately and receive confirmed orders.

It is a flexible solution that we can fully customize to accommodate your unique business practices.

  • Interact with your retail partners online in a secure marketplace;
  • Promote presale and closeout items;
  • Create segmented line showings;
  • Receive confirmed orders online;
  • Analyze sales curves for each collection, style or even color.
  • Custom Functionality
  • Secure Collection Showing
  • Presales and Closeouts
  • Segmented assortment
  • Reporting
  • Stock Management
  • Online Orders
  • B2B Wholesale Web Store

Moving to new workflow can be a difficult task. The «Resellers Gallery» will make such a move easier. You will not need to adapt to the software. The software will adopt your working scenarios.

Since we developed our «Resellers Gallery» from scratch ourselves, we can deliver your customized solution at a very competitive price.

Ask for a demo

We understand your needs

Smart Web Product Catalog

  • Publish preseasons and copy them later to the public web catalog in one click;
  • Create segmented assortments targeted by geography, launch schedule and retailers;
  • Display wholesale prices;
  • Show as much product information as you need.

Easily navigate through collections

  • Create multiple views: by season, collection, color, shape and more;
  • Be efficient with a quick access menu;Use smart search to easily find any style.


  • Sync with actual stock information;
  • Take orders in one click;
  • View order history;
  • Manage payments in your current back-office system.

Manage your B2B Store

  • Manage partnership inquires;
  • View order history;
  • Import and export data in xls format;
  • Create collections or bulk upload them;
  • Publish guides and information.

Smart Reports

  • Create custom reports easily;
  • Simply drag and drop data to apply smart filters;
  • Import/export data.

Custom integration

  • B2B and B2C websites integration;
  • XLS import/export function to exchange information with your back-office;
  • For custom integration with your back-office software, please consult with our team.

You have specific needs. We can do anything for you.

We are dedicated to Apparel & Fashion

«Soft4Fashion has managed our web site development for over 6 years, and over that time has continued to deliver solutions that get results. Their experts have helped us improve functionality, usability and visibility, with the end user in mind. The staff at Soft4Fashion always responds to our needs quickly and completes projects on-time, 100% of the time. Working with Soft4Fashion has made our web development an easy and smooth process; and most of all, they are a pleasure to work with!»

Jessica Pilon, Marketing Director, Watters & Watters

«With the launch of a hot new line, you need a hot new website! Evgenia at Soft4Fashion has performed an excellent job at developing that site for Blush Prom. All of her advice and instructions were carefully written and explained as needed. Her examples of different features were always helpful. She was patient, thorough, and very careful to execute all of our needs. Our stores and consumers are thrilled to have a clean, fresh, and beautiful website to help us premier Blush Prom.»

Michael Wulfe, Blush Prom

Ask our team:

Or call to discuss your options:

(347) 630 98 30

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We are 97% Return & Referral Business